A short film made by Norwegian creative agency POL for Norwegian chain of pharmacies Vitusapotek documents
the development of the human skin through an entire lifetime in just 60 seconds and urges viewers to take good care
of their skin.
The clip, titled “A Lifetime in 60 seconds”, filmed and directed by Pål Laukli, features 101 women aged 0-100 years, portrayed completely natural and without any retouching and put together in a stop motion fashion to illustrate the idea that the only thing constant is change. Vitus’ highlights that its mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future.
The commercial, featuring soundtrack music by Erlend Mokkelbost og Morten Myklebust, ends with the onscreen line “Your skin will last a lifetime. Take good care of it”.