vitaminwater has partnered with Aaron Paul for its new ad campaign, titled “Drink Outside the Lines”, created in collaboration with Ogilvy.
The award-winning actor stars in a commercial for the water brand, running on a treadmill at the gym and starting
to dance his way through the workout (still on the treadmill) after having a moutful of vitaminwater zero.
If, at the beginning, those around him look at him entertained, they soon begin doing fancy footwork, as well.
The song used in the ad is the groovy new single “Feel It Still” by American rock band Portugal. The Man, from their 2017 album “Woodstock”.
According to Celina Li, Group Director of vitaminwater, this campaign aims to inspire consumers to “have some fun
during their everyday activities and do things a little differently… the vitaminwater way”.
Paul revealed that he has always been a fan of vitaminwater and that he was really excited to show off his dance moves in this spot, which is set to will appear on television, digital and social platforms, and in movie theaters nationwide this summer.
Described as “great-tasting, nutrient-enhanced water beverage with added electrolytes”, vitaminwater is available in various flavors, such as tropical mango, dragonfruit, tropical citrus, kiwi-strawberry, strawberry-watermelon,
orange-orange, acai-blueberry-pomegranate, and more.