U by Kotex Australia promotes the brand’s new sport tampons in a commercial highlighting that “U by Kotex performs so you can”.
The spot features a young woman working out in various ways, such as jumping rope, jogging, swimming, and doing a split, while holding her smartphone in one hand. The ad highlights that the sport tampons feature multi-directional grooves, offering protection in motion.
The song playing in the background is “Beginner’s Luck” by Chopper XXL feat. Fiona Bevan.
Those who go to the brand’s website have the chance to get a free sample pack including Fitness products, such as regular with wings and regular liners or regular tampons and FitPak, of their choice.