The Royal Bank of Canada has released a short film presenting some of the “protagonists” of its #Make150Count campaign, launched to celebrate Canada’s 150th anniversary and to highlight that “When we invest in youth, great things happen”.
The Canadian multinational financial services company gave thousands of Canadian youth across the country $150 each, with no strings attached, and challenged them to Make 150 Count. Many of them have used the money to make a difference in their community, such as buying instruments to help residents of a long-term care facility with music therapy, donating to a local food bank and giving out gift card to the homeless, donating feminine hygiene products to a women’s shelter, creating a child-friendly room for pediatric patients, setting up a blessing box for the community, holding an auction and raising over $2000 to donate to a food bank, buying LGBT+ literature for students at their school, preparing anti-stress kits for students during exams, providing a lifeline to Syrian refugee families looking for help, and many more.
According to RBC, 2920 Canadians participated in Make 150 Count, with the youngest ones being 16-years-old, the
distance between the most western and eastern participants was of 5209 km, and 373 communitiees across the country have been “helped” thanks to this initiative.
The song playing in the 15-second spot, highlighting that the youngsters who received the $150 to “do something great” have used the money “to inspire, to surprise, to #Make150Count”, is the 2012 single “What I Wouldn’t Do” by
Canadian singer-songwriter Serena Ryder, from her fifth studio album, “Harmony”.