Magnum urges you, in a new advert released in the UK, to “release the beast and dare to go double” with its new Magnum Double Raspberry Ice Cream.
The 30-second spot features a young woman at an outdoor rooftop party, indulging herself with a Magnum Double
Raspberry, dipped in a chocolatey coating and a layer of tangy raspberry sauce and wrapped in Magnum chocolate.
Her beauty and sensuality gets the attention of a man, who walks toward her with determination, arranging his hair. Sadly for him, he must turn back as an eagle shows up and sits on her arm, scaring him off.
“Release the beast and dare to go double with new Magnum Double Raspberry” – says the voiceover at the end of
the spot, while the brand’s tagline, “for pleasure seekers”, appears on screen.
The song used in the ad is “Give Me Love” by Ex-Priest.