Ford UK showcases the new Ford EcoSport in a new advert, released with the tagline “Perfectly sized for life”.
The 30-second spot, aiming to highlight that “the Ford EcoSport is designed to give you the room you need”, features a man driving a yellow Ford EcoSport through a city where other people seem to have some issues related to the room they need. For instance, a couple are having lunch at a restaurant table with a really big crystal chandelier above it, that makes it almost impossible for them to see each other’s face, two kids must avoid the water sprinkling from the big fountain in front of their house which has a very small courtyard, two delivery guys can barely fit a box with a 85″ LED TV trough the front door of an apartment building, and a man struggles to get out of his (small) garage after parking his SUV. The man in the EcoSport, on the other hand, doesn’t have any problem with that: his car fits perfectly in his garage.
The song playing in the ad is “Perm” by Bruno Mars, from his 2016 album “24K Magic”.
The American multinational automaker highlights that Ford EcoSport, available with the revolutionary 1.0 litre 3-cylinder EcoBoost petrol engine, enables you to keep your belongings in place thanks to its split, foldable rear seats and to its clever storage spaces, and gives outstanding visibility thanks to its elevated driving position. Ford SYNC with AppLink lets you play music, make and receive hands-free calls, read out texts and control apps on your smartphone.