Boots UK highlights, in its latest TV advert, that “The best Father’s Day gifts start with a thought” and urges viewers to treat their dads this Father’s Day with the brand’s wide range of gifts, including from shavers to aftershave.
The 20-second spot features a kid talking about his father, who looks after 200 cows and his family. “He’s the best daddy in the whole, wide world” – says the little boy, while on screen his father is shown working at the farm.
Justifying that, after work, he’s “quite smelly”, the kid reveals he and his brother got “something to make him fresh”. “It smells better than cows. I might pop some on right now.” – mentions the kid, smelling a bottle of Hugo Boss Eau de Toilette, personalized with the message “Happy Father’s Day”.
The advert, featuring the song “Everybody’s Free” by Zambian-born Zimbabwean singer Rozalla, ends with the invitation to discover gifts at the brand’s website.