Amazon promotes its premium music subscription service Music Unlimited, which gives users access to 40 millions songs, “one for every moment”, in a new advert, titled “The Kick”.
The 20-second spot features a couple expecting a baby, with the father touching his partner’s belly to feel the kick of their baby. The song used in the ad is the 1966 single “Good Vibrations” by American rock band The Beach Boys, from their album “Good Vibrations”.
Amazon Music Unlimited, including tens of millions of songs and thousands of expert-programmed playlists and stations, enables users to listen ad-free to any song, anytime, anywhere, on all their devices. While Prime members can join Amazon Music Unlimited for $7.99/month for a monthly subscription or $79/year for an annual subscription, and Non-Prime customers pay $9.99/month.