Volkswagen urges you, in its latest commercial, you get ready for Mother’s Day and start practicing hugs.
“Give love back.” – is the first onscreen line in the 30-second spot, set to Kyle Tredway’s single “It’s All Good”, and featuring a young man driving a Volkswagen on the streets of a city and stopping, from time to time, to hug random women, without avoiding the middle-aged ladies. “Practice hugs.” – advises you the auto manufacturer, highlighting that “Mother’s Day is coming”.
Volkswagen celebrated mums on Mother’s Day also in the last years, with dedicated ads. In 2016, the brand launched short spot featuring a mom teaching her young son and helping him park a car.