Target welcomes you, in its latest ad, to the exciting new world of parenthood and urges you to shop everything you need for baby at Target.
The 15-second spot, titled “Baby 2017 Anthem Huggies”, features a pregnant woman in her baby’s future room, and showcases some of the baby products, including an orange towel, a plush changing pad cover, a white sturdy wood baby crib (the Milo 3-in-1 Convertible Crib from Delta Children), a baby blanket (the Pink Jersey Knit Reversible Baby Blanket Floral from Cloud Island – Pink), a storage bin (the Coral Floral Quilted Decorative Bin from Cloud Island), a hanging décor (the Pink Hanging Birds Ceiling Decor from Cloud Island).
The Cloud Island collection is new at Target (and only at Target) and includes also rugs, play mats, plush toys, pillows, lighting, curtains, wall art, crib skirts, crib sheets, bedding sets and swaddles.
According to the brand, all Cloud Island bedding & security blankets are Standard 100 by OEKO-TEX, meaning they are free from harmful levels of chemical substances.
The song used in the ad is “Like That” by English pop star Fleur East, known for appearing on the X Factor UK 2014 and placing second overall.