Kia urges you to “Hit the road to the place where only you can go” in its latest ad campaign, titled “A Good Vibe”, including a musical collaboration with Minnesota-based artist Lee Radde and Kate Kim from California.
The two musicians star in a music video performing the song “Ode to Dream” and dancing near two Kia cars, a Rio and a Picanto, which are shown also on the city streets.
The song, originally titled “I Don’t Wanna Go” and released by Kate Kim last year, has got new lyrics, written by Kate and Lee, for the brand’s campaign, as follows:
The world’s addicted to the drama
Everyone’s got problems
It plays just like a radio
Every station there’s complaining and I hear it all in stereo
It’s time to hit the road
It’s turned up I’m turned off
Cruise control
I’m finally letting go
Pack my bags and go
My soul finally breathes and I’m lifted from reality
More than a dream it’s too real to just be make believe
Running on my own you won’t find me in this city
There’s no way, no road
To the place where only I can go
To the place where only I can go
To the place where only I can go
The world’s addicted to the rush
Always in a hurry spinning until we hit the bed
Should be sleeping in and dreaming
But we get up – do it all again
It’s time to hit the road
It’s turned up I’m turned off
Cruise control
I’m finally letting go
Pack my bags and go
My soul finally breathes and I’m lifted from reality
More than a dream it’s too real to just be make believe
Running on my own you won’t find me in this city
There’s no way, no road
To the place where only I can go
To the place where only I can go
To the place where only I can go