KFC celebrates Mother’s Day by releasing the romance novel Tender Wings of Desire.
The fast-food restaurant chain has launched a spot inviting viewers to let Colonel Sanders take care of dinner and mom’s fantasies this Mother’s Day, by giving her Tender Wings of Desire, which is available for free download on Amazon Kindle.
The scoop of the romance novella is the following: “When Lady Madeline Parker runs away from Parker Manor and a loveless betrothal, she finally feels like she is in control of her life. But what happens when she realizes she can’t control how she feels? When she finds herself swept into the arms of Harland Sanders, a handsome sailor with a mysterious past, Madeline knows she must choose between a life of order and a man of passion. Can love overcome lies? What happens in the embrace of destiny, on the Tender Wings of Desire?”.
The dedication page reads “For mothers everywhere, I dedicate this to you, a brief escape from motherhood into the arms of your fantasy Colonel. Whoever he may be”.
In the 58-second spot, a bare chested young man, with long hair and beard, reads a few lines, licking one of his fingers to turn the page. “To call their affair passionate was an understatement. Sometimes, it seemed as though Madeline and Colonel Sanders had been made to love each other, and they tried to do so at every given opportunity. As she lied in the Colonel Sanders’ arms, she could not help but feel as though she finally belonged somehere, to someone. And she knew, in that exact moment, what it meant to feel love.” – is the excerpt read by the guy, who’s obviously trying to exude sensuality.
“Don’t you wish you were a mom?” – he asks using the book as a fan at the end of the clip.
The fast-food restaurant chain will reward 100 fans on social media with a free dinner and a hard copy of the book, consisting of 92 pages.
The commercial promotes also the KFC’s $20 Fill Up offer, a family combo of Extra Crispy chicken, coleslaw, biscuits and gravy.