“Spring into Summer at JD Williams” – this is the invitation made by the UK’s leading direct home shopping company, operating over 20 successful catalogue brands, in its latest TV advert, marking the launch of the summer campaign.
The 30-second spot features several women jumping around joyfully while sporting pieces from the fresh, floral and modern collection for the new season, such as the Pleated Pleat Skirt Maxi Dress (£65), the Bell Sleeve Lace Dress (£75), the Black Short Sleeve V Neck Bardot Top (£15) matched with the Stripe Prom Skirt (£45) and accessorized with the Joanna Hope Statement Flower Necklace (£16), the Strappy Cami Top (£12) and the White Crepe Blazer (£35) matched with Floral Printed Satin Trousers (£25), the Stone Print Linen Blazer (£39) matched with Printed High Waisted Linen Mix Shorts (£20), the Emroidered Dress (£45), the Black Tropical Print Shirred Bodycon Dress (£35), and the Printed Panel Pleat Skirt (£35). The footwear collection includes Heavenly Soles Leather Sandals D Fit (£35), Heavenly Soles Two Part Shoes EEE Fit (£20), Heavenly Soles Toe Post Sandals EEE Fit (£18), Heavenly Soles Buckle Mule Sandals E Fit (£15), Heavenly Soles Sandals E Fit (£35), all available in more colours, while the accessories line includes pendant necklace (£12), Chain Necklace (£10), Joanna Hope Tassel Necklace (£18), Straw Beach Bag with Scarf (£20), and Straw Beach Hat (£15).
The song playing in the ad is “Awoo” by New York-based musical duo Sofi Tukker (consisting of Sophie Hawley-Weld and Tucker Halpern), feat. Betta Lemme, from their 2016 album “Soft Animals”.