The brand of disposable training pants Pull-ups, made under the Huggies brand of baby products, promotes the Pull-Ups training pants in a new commercial featuring, obviously, lots of cute toddlers.
Titled “It’s Time to Potty”, the 30-second spot includes a special “soundtrack”, a song with the following lyrics:
“We’re gonna do this together!
We’re gonna stick to the plan,
do everything we can
to make it easy and fun.
It’s time to potty, everyone!
They’re designed like underwear.
Special friends make ’em fun to wear!
So, boys and girls, sing out loud:
I’m a big kid now!”
The spot ends with the voiceover urging you to “take your kid out of diapers” with Pull-ups pants when “it’s time to become a big kid”.
The brand highlights that Pull-Ups training pants are designed like underwear, which makes them the perfect training pant for your child’s transition out of diapers, and their fun unique patterns on the material, including movie and cartoons characters, such as Elsa from Frozen, Lightning McQueen from Cars, and Mickey Mouse, that fade when wet, make potty training fun for everyone.
The range of Pull-Ups potty training products includes Learning Designs Training Pants, Cool & Learn Training Pants, and Night Time Training Pants, all available for both boys and girls.