Guess has launched a new ad campaign promoting the new fragrance Guess 1981, with the tagline “The new timeless fragrance for women”.
The 15-second spot, shot on location in Los Angeles by David Bellemare and directed by Guess founder and Chief Creative Officer Paul Marciano, stars Danish model Emma Stern Nielsen seducing Alex, a handsome Italian male model, after putting on Guess 1981, described as “the most alluring and sensual scent” from the brand’s collection.
This fragrance, available as a 50 and 100 ml Eau de Toilette, features top notes of ambrette seed and violet, floral-fruity heart of pear, jasmine petals and sandalwood, and cedar wood, musk and amber.
The song playing in the ad is “Those Days Are Gone” by Lost Harmonies.
