George at Asda urges people, in its latest advert, to make the 93 days of summer a breeze with style inspiration for each and every moment, from George at ASDA.
The 45-second spot stars a young woman filmed while enjoying a sunny summer day at the seaside. After a bus trip, she runs on the beach, then buys an ice cream, smells flowers on display at a vintage camper turned into a flower shop, plays tennis and skateboards with two kids, and rides the bike on the beach with her partner.
Among the featured pieces there are a Linen Blend Bardot Dress (£14), the Bodysculpt Floral Bandeau Swimsuit (£12), the Bardot Nautical Stripe Dress (£14), the Linen Blend Tie Detail Blouse (£12), the Scalloped Shimmer Vest Top (£10), the Floral Print Culottes (£10), the Frill Cold Shoulder Dress (£14), the Embroidered Tassel Cover Up Dress (£12), and the Floral Textured Bandeau Bikini Top (£10) matched with the High Waisted Floral Bikini Bottoms (£6).
The advert, featuring the 1999 hit single “Steal My Sunshine” by Canadian band Len, from their third album, “You Can’t Stop the Bum Rush”, ends with the brand’s invitation to shop online and in store.