Toyota Dummies Commercial
Find out why Toyota Crash Test Dummies aren’t needed as much anymore in one of the company’s latest commercials, released to promote the Toyota Safety Sense.
The 30-second spot features two engineers at the Toyota Safety Sense Test Facility watching through a window as the pre-collision system is being tested by two cars with crash test dummies in them. “That pre-collision system is super impressive”, says one of the engineers, seeing that the car had been automatically braked to avoid collision.
“Yep, and we’re not charging extra for it”, confirms his colleague, mentioning that a bunch of Toyota’s safety features, named Toyota Safety Sense, come standard. “Lane Departure Alert, Automatic High Beams, and more”, lists them the man, making the other express an opinion that is overheard by the concerned ones: the crash test dummies.
“With safety features like that, we probably don’t need as many of the dummies anymore”, he says while entering a sort of waiting room for dummies, who seem to get bored in there. His colleague immediately tries to “fix” the situation by inventing a reason why the dummies would not be needed anymore. “Because many of them are getting a well-deserved promotion”, he says, leaving the other with a big question mark: “A what?”. However, no crash test dummy buys that explanation, judging by their reaction.
Designed to help protect drivers, passengers, people in other vehicles on the road, and pedestrians, Toyota Safety Sense is comprised of multi-feature active safety packages anchored by automated pre-collision warning and braking.
Compact vehicles will be provided with a package called Toyota Safety Sense C (TSS-C), comprising Pre-Collision System – Vehicle Detection, Lane Departure Alert, and Automatic High Beams, and midsize and large vehicles will be provided with a package called Toyota Safety Sense P (TSS-P), comprising Pre-Collision System with Pedestrian Detection function – Vehicle Detection & Pedestrian Detection, Lane Departure Alert with Steering Assist function, Automatic High Beams, and Dynamic Radar Cruise Control.
