Topher Brophy & Rosenburg
Sprint has launched a new ad campaign featuring Instagram stars Topher Brophy and his dog, Rosenburg, to promote the limited-time offer 2 for 1 Galaxy S8 Sprint Lease and the Sprint’s Unlimited Plan.
The new social media sensation, that has gained international attention due to the highly artistic and wildly imaginative photos of him and his pet, in elaborate matching outfits, stars in several spots, highlighting that Sprint Unlimited works for them as they go through a lot of data.
Topher, who has over 150.000 Instagram followers, introduces Rosenburg as his son and reveals, during an interview for this ad campaign, that they get easily confused because of the resemblance between them. “He loves taking pictures”, says Topher referring to Rosenburg, adding that the camera on the Galaxy S8 is “amazing” and that with Sprint’s Unlimited Plan they can post whenever they want, which works for him. At this point, he asks Rosenburg if this plans works for him, as well, and translates for the interviewer what the dog answered, that “it works for him, too”.
The spot ends with the voiceover inviting you to lease two Samsung Galaxy S8 for the price of one and mentioning that with Galaxy Forever you can upgrade to the latest Galaxy every year. You are also invited to get Unlimited for $30 per month per line for four lines.
Topher and Rosenburg star in other short spots, as well, dressed in matching outfits, as fortune-tellers, as astronauts, as locals/tourists on a tropical island, and as detectives.
