Mazda CX-5 Commercial
Mazda invites you to imagine better in its latest commercial, promoting the next-gen Maxda CX-5.
“Imagine a drive that feels like it’s crafted just for you. Imagine elegant design and advanced technology that’s ready for the unexpected, and imagine SUV performance that leads others in its way.”, says the voiceover in the 30-second spot, featuring a couple travelling with a new soul red crystal Mazda CX-5 and experiencing all the things the voiceover asks us to imagine: a drive that feels crafted just for them, illustrated through a team of workers who, with huge scissors, needles, and spools on the side of the highway, craft the road just for them, advanced technology, such as Active Driving Display that projects info straight into their line of sight, Smart City Brake Support (SCBS), which brakes automatically when something unexpected occurs, such as a zebra crossing the road at a zebra crossing, G-Vectoring Control, which advances ambiance and driving comfort by finely controlling engine torque based on steering and acceleration, i-ACTIV AWD, which monitors, predicts and responds to even the slightest change in driving conditions, Blind Spot Monitoring (BSM), Rear Cross Traffic Alert (RCTA), Traffic Sign Recognition (TSR), Driver Attention Alert (DAA), Adaptative LED Headlamps (ALH), Lane Departure Warning (LDW), and Radar Cruise Control (RCC).
The spot ends with the voiceover saying the tagline “Next-Gen Mazda CX-5 – Imagine Better”.
