Massimo Dutti has launched the new Spring Summer 2017 Collection for Boys & Girls, titled “Secret Hideouts”.
The 50-second spot evokes moments of freedom and pure joy lived on a summer day by four kids (Eva, Adam, Valentina and Paolo) in a colorful town, skipping along the cobblestone streets, playing hide and seek, running around, practising a new dance, all while wearing comfortable Massimo Dutti clothes.
Among the pieces sported by girls there are the relaxed jumpsuit with frills, the printed bomber jacket, the cape-style embroidered top, lyocell shorts, the plain shirt with elastic detail, printed jumpsuit, the blouse with embroidered trims, the striped T-shirt with frill detail, the red trench coat with belt detail, Capri fit leggings, the pointelle linen top with ruffles, the printed skirt, the striped top with ruffles, shorts with rolled-up cuffs detail, the sweatshirt with lace trim detail, and footwear including bow wooden sandals, the pink plaited leather sandals, striped espadrilles with bow, and printed espadrilles.
The boys are wearing the striped linen/cotton shirt, bermuda shorts with contrasting details, made from 100% cotton fabric, denim bermuda shorts, sweater with textured weave detail, made from cotton and cashmere, navy blue espadrilles, the striped Fish Team 85 Polo shirt, the bomber-style jacket, the blue jogging-style trousers, the grey top stitched leather plimsolls, the striped textured weave T-shirt, chinos with contrasting detail, white top stitched leather plimsolls and others.
The track used in the ad is “Petals” by English music producer Bibio, from his 2016 album “A Mineral Love”.