Kia invites you, in its latest ad, promoting the all-new Picanto, to discover the urban delight.
The 60-second spot, released with the message that, “with the all-new Picanto, every moment is an urban delight”, features a couple in the compact city car leaving the city to meet up with some friends on a beach.
With a smooth-running 67-ps, 1.0-liter MPI engine that combines efficiency, power and fun performance, the new
Kia Picanto, boasts heated steering wheel and heated front seats, 7″ color touchscreen audio, audio system, sun visor illumination lamps, sunroof, audio remote controls, auto cruise control, auto and manual temperature control, MDPS with tilt steering wheel, AUX and USB ports, segmented cluster LCD, auto light control, 60:40 split folding rear seats and dual-level luggage board for real flexibility, center console armrest, glove box, front cup holder, and double tray. Among its safety features there are the Autonomous Emergency Braking, which helps the driver to prevent a collision by detecting potential collisions ahead, warning him, and applying ESC braking, the Parking Distance Warning-Reverse, the rear view camera with dynamic guidelines, front, side curtain and knee airbags, Hill-Start Assist Control, and Electronic Stability Control.
The song used in the ad is “Dance Like We’re On Fire” by Marc Robillard, a Canadian musician, composer and songwriter, residing in Venice, California, from his 2014 album “Colors”.