Ikea Deutschland invites you, in a new commercial, to let yourself be inspired and shop at Ikea for the latest decorative items.
The spot, titled “Mit Ansage”, features a young woman who returns with several bags from Ikea and starts decorating
the living room, to her partner’s surprise. She decorates a wall with black and white Ribba frames, ready-to-hang
prints, such as the new picture PJÄTTERYD (90x90cm), at $39.99, created by Phil Handsley and featuring James Dean, then she creates a cosy athmosphere with STOCKHOLM 2017 tealight holders ($4.99 – that can be used also as vases, depending on the side you choose to have facing up) in which she puts scented tealights SMÅTREVLIG, and freshens up the living room with new cushions, such as the RODARV cushion ($24.99), inspired by the traditional cushion with wool embroidery used in Swedish homes and horse-drawn coaches, the RENREPE cushion cover ($6), and the new SOMMAR 2017 cushion cover ($14), which is made of a hard-wearing and absorbent natural material and features different designs on its two sides, and IKEA PS 2017 vases, which are made from leftover glass pieces of different colors, making the color and pattern of each vase unique.
The song used in the ad is They Say by Wanja Janeva.