Hyundai introduces the Hyundai Ioniq, described as “the most fuel-efficient car in America” in two 30-second spots.
The ads features several persons from various backgrounds, such as a worker on a site, a woman doing kenpo, a woman working as a dog groomer, a surgeon, a teenager playing paintball, a grocery store worker operating meat and cheese slicers, and a woman making a testimony on court, singing the Hyundai Ioniq song. “I’d like to drive a hybrid car, but I’m not sure it’s for me, I don’t need kemp and I never hugged a tree, I’d like to drive a hybrid car, but I’m not sure it’s for me, Lawn mower engines, no cargo room, and crappy battery, I just want to try a good-looking group with really great MPG”.
The second ad is an ode to the Ioniq, with the same persons driving the new Hyunday Ioniq HEV and singing as follows:
“I’ve just bought a hybrid car, this Ioniq that you see, who knew that it would be the perfect ride for me?” (…) “Everybody loves it, from my ladies to my bros”.
The spots end with the voiceover saying that “the word didn’t need another hybrid” and that it needed a better one, and
introducing the EPA est. 59 mpg Hyunday Ioniq, with the tagline “the most fuel-efficient car in America”.
The manufacturer states that this innovative hatchback is set apart from the others by its design and engineering, and that its advanced battery comes with a lifetime warranty. The Hyundai Ioniq features gasoline engine and electric motor hybrid powertrain, Automatic Emergency Braking with Pedestrian Detection, Available Integrated Memory System for driver seat, Available HID headlights with LED light guide and Dynamic Bending Light, Apple CarPlay & Android Auto, and more.
