Cartier has released a new commercial, promoting the Juste un Clou jewelry collection, described as “bold”, “modern” and “innovative”, and as a “creative twist on a familiar object”, that transcends the everyday, making the ordinary exquisite, for both men and women.
The spot, part of a new series of films by Christian Larson, is set to the rhythms of a song composed and performed by Magnus Lidehall, titled “Area”, and features young women and men sporting bracelets and rings included the new collection.
A musician, a ballerina, a young woman who’s drifting with a convertible, a man skateboarding dressed in a suit, a couple who go wild – they all wear Juste un Clou bracelets, available in yellow gold, white gold, pink gold set with diamonds, and white gold set with diamonds, and Juste un Clou rings, available, as well, in the same types of gold.
The first Juste un Clou bracelet was created in New York during the carefree, fun-loving 1970s, and reflected a wild, freewheeling era. This collection, inspired by nails, includes also necklaces and earrings.