Anthony Joshua is among the sports stars appearing in lots of ads this year. The IBF Heavyweight World Champion, whose life has been compressed in a 90-second film recently launched by Lucozade Sport, is in the spotlight also in the latest commercial released by Beats by Dre, with the hashtag #BEHEARD.
The ad, shot on location in North London and set to the rhythms of Michael Kiwanuka’s “Rule the World”, features the 27-year-old British professional boxer listening to music through his Beats headphones while running and training for the biggest fight of his life, with Wladimir Klitschko, on April 29.
The song used as soundtrack for the ad is from the English soul musician’s 2016 album “Love & Hate”.
