Ellie Goulding promotes the new Range Rover Velar, unveiled at this year’s Geneva Motor Show.
Described as “the most car-like model” produced by the off-road brand, the fourth member of an expanded Range Rover family was introduced in New York, on the US Day View, with a special performance from British pop superstar.
At the event, before the reveal, a male voiceover made the following introduction “Icon – not a word to be used lightly. Nearly 50 years ago, an icon was born. Defined by peerless refinement, extraordinary capability with the burning passion to go above and beyond. Born of the need, the desire, to experience new places and to do so in comfort for the first time”. “The Range Rover family has grown over the years, it is now Britain’ largest luxury export, spanning the entire globe, covering ground where no other vehicles dare to tread. Tonight, you will meet a new type of Range Rover. Welcome the newest member of an iconic family!” – welcomed the voiceover the Velar, whose name means “to cover Ellie Goulding had the first encounter with the Range Rover Velar on April 11, in Central Park, where she took part in a photo shoot and drove an European model.
“It’s a total cliche, but it’s true. New York is one of the most energizing, vibrant cities in the world. Every time I come here, I love it. The noise, the people. I know it’s crazy, but I love driving here, too.”, reveals the singer, adding that she likes “the contrast of madness on the outside and silence on the inside” and mentioning that this is one of the reasons why she loves Range Rover. “There’s no greater protection from the world outside.
But there are still places in New York to think, to prepare for performances and to truly be myself.” – continues Ellie her statement, saying that she still can’t believe that she’s going to be the first person to drive the new Velar outside the Land Rover, which she describes as “beautiful”, “elegant”. She says she loves that the brand has created a premium seat material that’s an alternative to leather and talks about the cause Land Rover supports in order to help 10.000 people improve their lives every year in New York.
“I’m really excited to be part of bringing this fantastic car to the US and also to help raise awareness for really good local cause”, concludes Ellie Goulding.