Verizon supports students in need by providing them with free technology and tech education through its Innovative Learning School and invites you, in its latest commercials, to join the company in its mission to inspire kids.
Right now there are over 4 million open tech jobs, but millions of kids don’t even know they exist. When they learn about the whole world of possibilities they have, they – the kids – feel like they have a purpose and realize they want to change what they want to be when they get old, concluding, all together, that the world needs more of scientists, architects, astronauts, engineers, and more people to believe in themselves.
The Anthem released by Verizon, available as 60-, 30-, and 15-second spots, starts with a few children talking about what they and their friends want to be when they grow up and, as they reveal their wishes, such as an actor/model, soccer player, or basketball player, famous faces in these fields, such as supermodel Adriana Lima, New Orleans Saints’ quarterback Drew Brees and Cleveland Cavaliers superstar LeBron James, appear to reveal that the world doesn’t need “more Adrianas” or “more LeBrons”.
The ad conveys also a series of statistics about these jobs through onscreen lines, as follows: “There are about 2880 pro football players, 850 pro soccer player, 5800 models, 624 pro basketball players. But there are over 4 million available science and tech jobs in the U.S.”. “We need more kids to see the world of possibilities, but millions of students still don’t have the tech they need to go after their dreams”, says the voiceover, adding that “that’s why Verizon is on a mission to help”.
“We’re giving free tech, free access and hands-on learning to kids in need. Join us at weneedmore.com”, says the voiceover at the end of the spot.