Kohl’s has released a new commercial, informing viewers that the sportswear maker Under Armour starts selling its apparel, accessories and footwear at all of Kohl’s 1.160 stores beginning this month.
“They say glory awaits at the finish. But what about the start? That moment you suck up all that doubt, that fear. All those reasons why not and decide to begin”, says the voiceover in the 30-second spot, featuring a young girl participating at a tryout alongside many other elder girls, and highlighting that, from signing up for tryouts to lacing up the running shoes that have been gathering dust in the closet, Under Armour is there to support your every endeavor, no matter how big or small.
The ad ends with the voiceover inviting you to “get your start with Under Armour now at Kohl’s”.
Kohl’s, which is one of most popular retailers among suburban, middle-class mothers, bolsters thus its image as a retailer focused on activewear and manages to offer a fast growing brand.