Sainsbury’s wishes you Happy Easter in a new TV ad, released with the hashtag #NeverGrowingUp.
The 30-second spot features amateur footage of kids and adults celebrating the Easter with a classic egg hunt.
Thus, we get to see a group of children, equipped with small buckets, starting the egg hunt in the backyard while someone is filming them. Their enthusiasm and joy as they search for the eggs everywhere spread, making the viewers wish to embark on an egg hunt, as well. The video shows also a young woman dressed in a rabbit costume that comes to the person filming her telling she’s found one and another one tapping an egg with her boyfriend, while wearing a large smile on her face.
“Never growing up is living well” – is the message conveyed by the chain of supermarkets, whose Easter offer includes Easter Eggs from top brands, such as Lindt, Mars, Cadbury, Ferrero Rocher, M&M’s, and many others, boxed chocolate, treat size & sharing sweets, Hot Cross Buns and Cakes, Easter Roast, Easter Brunch, Tablewear & cookware and Easter flowers. The advert ends with Sainsbury’s slogan, “live well for less”.