Mango has launched a new ad campaign, titled “A Story Of Uniqueness”, starring people who are embracing their own selves, their own talents, passions, strengths and weaknesses, and what makes them different and special.
The 90-second spot, set to the rhythms of “Hot In Your Head” by British band The Rosy Crucifixion, features Indian fashion model Bhumika Arora, 63-year-old university professor Lyn Slater, who has become an accidental fashion icon and has built a blog called Accidental Icon, 53-year-old model Andre Van Noord and his son, Parker Van Noord, who is also a model, musicians Staz Lindes and Misha Lindes, and ceramic artist Lauren Johnson sharing things about themselves and about their notion of uniqueness.
The first chapter includes openings up from Bhumika and Lyn. “There are a lot of barriers for women everywhere in the world. I think I am a little bit of an example. Diversity is important. That’s how people come close to each other.”, says Bhumika Arora. “Every person should be having their own style that conveys the unique person that they are.”, states Lyn Slater.
The model father-son duo stars in the second chapter of this “story of uniqueness”, with Parker revealing that his biggest inspiration comes from being active and gaining new experiences that make him hungry for life. His dad believes that “it’s very hard to be yourself because so many things are expected of you, so you have to fulfil a lot of things for others”.
Musicians Misha (26) and Staz (24) Lindes are the “protagonists” of chapter 3 and talk about uniqueness. “I think
uniqueness is just kind of channeling what your inner feelings are and what you like and what you don’t like and then that’s what fashion or style is to me, as well.”, says Staz. Misha starts his statement by mentioning that he’s a musician and a graphic designer and says he agrees with the saying that “if you love what you do, you never work a day in your life”.
“For me, uniqueness is being able to embody exactly who you feel you are at the moment.”, says Lauren Johnson.
The video ends with people saying “I’m unique”.