Levi’s has released a new commercial, celebrating the return of its Orange Tab collection, which brings the carefree spirit and famous fits of the 60’s favorite.
Levi’s Orange Tab, which was first used on a line of affordable slim-fitting jeans, jackets and shirts and symbolized style and youth during the counterculture of the 1960s, blends then and now, featuring vintage-inspired finishes along with updated fits and fabrics.
The 15-second spot highlights that the jeans born in ’69 is remastered for today. The modern 721 High Rise Skinny for women gets updated with authentic vintage fabrics, the Orange Tab Zip Front Trucker and 70’s workwear shirt embody that signature 60’s/70’s vintage look.
The song used in the ad is “Golden” by Brett.