“You can build if you can inspire. You can lead if you can wait. You can last if you can see the future. You can write your history if you can create uniqueness. You can make the difference”. This is the message conveyed in the new video-manifesto released by Lamborghini.
The spot, titled “We are not supercars, we are Lamborghini”, blends images from the automaker’s factories, showing
how various parts are made, images of several Lamborghini models, including the Huracán, Aventador, One Off, and Concept, and of different people, including some of Lamborghini’s employees, all showcasing the company’s values: innovation, technology, faithfulness to the sporty DNA and elegance of the Made in Italy product.
The music used in the ad is “The Ecstasy of Gold” by Ennio Morricone, which has been composed for the 1966 film
“The Good, The Bad and The Ugly” (directed by Sergio Leone) and became one of the most important works of the Italian artist, iconic for the Spaghetti Western movies era.