Kmart promotes the available apparel deals in a 30-second spot, titled “Believe It”.
The ad, set to the rhythms of George Kranz’s single “Din Daa Daa”, from his 1984 album “Din Daa Daa: The Album”, stars two female models sporting various fashion items during a photoshoot. Among the featured pieces there are $10 denim jeans, $9 woven top, $12 knit dresses, such as the Joe Boxer Junior’s Skater Floral Dresses.
“The prices are not the only thing that will surprise you”, says the voiceover, inviting you to find it all at Kmart.
There are plenty of other Joe Boxer dresses at just $12, including the Joe Boxer Junior’s Skater Dress, Joe Boxer Junior’s Sleeveless Mock Neck Dress, Joe Boxer Junior’s Short Sleeve Dress with Mixed Print, Joe Boxer Junior’s Sleeveless Mock Neck Paisley Dress, Joe Boxer Junior’s Short Sleeve Dres with Tribal Print. There are also jeans at reduced price, such as the Basic Editions Women’s Slim Ankle Jeans and Basic Editions Women’s Straight Leg Jeans, and several tops at just $9, such as the top showcases in the ad, the Attention Women’s Sleeveless Top with geometric print, the Attention Women’s Sleeveless Top with floral print, and others.