Kate Spade New York promotes its spring 2017 collection with an original ad, featuring a camel in midtown Manhattan. Yes, you read it right. The 30-second spot shows a camel crossing the street with Fernanda Ly, an Australian born young woman, who has traveled the world and is now based in New York. She is an architecture and pastel hair enthusiast, and an ice cream lover.
Sporting an a tile pink marigold dress (available online at $998), an embroidered camel coat ($598), and central heels ($358), accessorized with a sunhat, a pair of sunglasses, and a pink hayes street small isobel bag, Fernanda leads her four-legged friend, who “exhibits” some of the bags from the new collection and a tassel backpack sunhat, through the streets of New York, stopping at some point on a sidewalk to take a coffee and a burger. After feeding the camel with the burger and sharing a moment of affection, the two get back on their way.
The spot, inspired by a trip to Morocco and aiming to celebrate the global world, highlighting that, “in some ways, Marrakesh and Midtown Manhattan don’t look so different”, ends with the brand’s logo on the screen.