“Spring into Summer with JD Williams” – is the invitation made by the plus-size clothing brand in its latest advert, marking the launch of the spring campaign.
The 30-second spot showcases some of the items from the fresh, floral and modern collection for the new season, such as The Lorraine Kelly Boat Neck Dress (£55), the Ivory/Blue Floral Ruffle Dress (£20), the Ivory Embroidered Dress (£59), accessorized with a headband Fascinator with Diamante (£35), the Waterfall Collar Biker Jacket (£45), which is mixed with the Joanna Hope Metallic Pleated Maxi Skirt (£59), the Strappy Cami Top (£12), and the Sole Diva Barely There Sandals E Fit (£20), accessorized with the Flower Statement Necklace (£12), the Multi Floral Frill Cold Shoulder Blouse (£20), the Floral Cold Shoulder Top with Frill Hem (£26), the Embroidered PU Biker Jacket (£60), and other products, such as the Joanna Hope Satin Print Clutch (£38), YSL Rouge Pur Couture Liptisck (£30), CK Eternity Moment 30ML EDP Bogof (£39), Rosie Lee Ted Baker, Tea Cup & Saucer (£29) and a Blue Floral Dinner Set containing 12 pieces (£29).
The song used in the ad is the 2016 single “Awoo” by Sofi Tukker feat. Betta Lemme.