H&M invites you to get ready for new adventures in its kids spring collection and to explore wild animals, bright colours, dreamy denim and much more for brave little style stars.
The spot, telling the spring story “A Sunny Expedition of Style”, is created like a fantasy action film with kids in the main roles, practising all kind of sports, from riding bikes to skateboarding, acting like adults (one of them, sitting on a desk, wears a suit and has a secretary, another one sells ice cream, another one is a barber) and doing stunts (which are performed – highlights the fashion brand – under strict supervision by kids professionally trained).
Their game is ended by a little girl’s dad who calls her inside.
Among the featured products there are a T-shirt with printed design ($12.99), a sleeveless denim shirt ($17.99), a short sleeved jersey top ($12.99), superstretch denim leggings ($9.99), top with printed design ($14.99), chino shorts ($9.99), twill pants skinny fit ($19.99), denim shirts ($19.99), tulle skirt ($12.99), treggings ($9.99), denim joggers ($9.99), a bomber jacket ($29.99), lyocell-blend cargo jacket ($39.99), embroidered skirt ($17.99), a jersey dress ($19.99), and others.
The spot ends with the onscreen lines “Spring is here” and “Go Play”.