“Fiat has a way of seducing one’s heart from the get go. Whether it’s the performance of the Fiat 124 Spider or the
Fiat 500X, prepare to be enchanted.” – this is the message conveyed in the latest commercial released by the Italian automaker to promote the two models.
The 45-second spot, titled “Love Affair”, features a man stopping his Fiat 500X in front of a coffee shop and a woman driving a Fiat 124 Spider, who, after stopping initially near the five-door hatchback crossover SUV, parks behind it. When she tries to get off her red convertible sports car, with a coffee in her right hand, she hesitates for a moment because of the puddle “waiting” for her high-heeled fancy shoes to step right into it. The man, enchanted by her Fiat and willing to keep it clean, starts taking his clothes off and “pave” the woman’s way until the “danger” is gone. First, he puts his coat in the puddle, then his white shirt, and then his jeans. When he’s got nothing but his briefs on and there’s no water on the sidewalk, the woman decides to put him at test by spilling her coffee. What did he do? He took the briefs off, as well, judging by the very last scene, in which a young man passing by checks him out and makes the remark “It’a little cold out there”.
The spot ends with the onscreen line “Start a love affair.” and the brand’s logo