“All Stars are more than just kids. They’re future superstars.” – this is the message conveyed in the latest ad released by Buffalo Wild Wings to show its support for team sports across the country.
“People treat us like we’re kids. Yeah, we’re kids. We’re also All Stars. We’re quarterbacks. We’re fighters. We’re team mates. We make each other strong. We’re kids for now, but we’re All Stars for life.” – say child voiceovers in the 30-second spot, titled “Just Kids” and featuring kids playing various team sports, such as basketball and football.
The spot ends with the onscreen line “Buffalo Wild Wings supports team sports across the country”. The casual
dining restaurant and sports bar franchise, committed to helping build communities where all kids can thrive, compete and belong to a team, has partnered with Boys & Girls Club of America (BGCA) to help more kids play team sports, and intends to donate, by 2020, more than $17 million to fund football, basketball, cheer, dance, and step programs. You can join this effort and help change the game, as well, through purchasing a sauce or seasoning bottle ($1 from each bottle goes to BGCA) or dine-in during the brand’s annual Community Day on April 19 (10% of all sales go to BGCA).