“Our spring campaign is finally here and it’s all about adventure” – this is the message conveyed in the latest advert released by the global online fashion retailer boohoo.com, promoting the Spring 2017 collection.
The 60-second spot, titled “Wander Not Wonder”, features three friends sporting colorful items, such as a Boutique Misse Metallic Bandage Bodycon Dress (€52), a Julia Gingham Off Shoulder Tie Smock Dress (€23), an Erin Lace Up+Eyelet Oversize Denim Jacket (€40), a Hallie Gingham Tie Bell Sleeve Off The Shoulder Top (€16), a Louise Cold Shoulder Ruffle Floral Playsuit (€29), a Boutique Isabella Faux Leather Oversized Biker (€45), and accessories, such as Honey Multi Strap & Buckle Waist Belt (€9), Ivy Layered Stone And Circle Pendant (€6), a Sarah Oversized Floppy Fedora (€12). After wandering through Mexico City, the girls take a bus for tourists to go to a lake in a forest, where they showcase swimsuits and party dresses.
The song used in the ad is an audio remix by Felix Cartal of “Anywhere”, performed by Dillon Francis feat. Will Heard.