AT&T has released a new commercial, celebrating its status as proud partner of the NCAA and highlighting that, with DIRECTV from AT&T, you can stream all your live NCAA March Madness games on your devices.
The 30-second spot, titled “Parking Booth”, features two men in a convertible stopping by the parking booth before leaving a parking lot. The man at the steering wheel dedicates a song to the worker sitting inside, performed to the tune of Aerosmith’s 1998 single “I Don’t Wanna Miss A Thing” as follows: “You’re living in this tiny booth, but your team’s tied at the half with the mid major scoop and you don’t wanna miss a thing”. While singing, he hands him over a tablet and the man seated on the passenger’s seat informs him that he can stream all his live NCAA March Madness games on his devices, with DIRECTV from AT&T. Before leaving, the “singer” realizes he forgot to validate his ticket.
The spot ends with the voiceover inviting you to get DIRECTV for $25/month (+ taxes for 2 years) when you have Unlimited Plus Plan.