Skoda UK has launched a new advert, part of its new brand campaign, titled “Driven by Something Different”, featuring the Skoda Superb Estate and capturing Sir Bradley Wiggins’s journey through cycling.
Shot in North Wales, the 90-second film features Britain’s most decorated Olympian riding up Pen-y-Pass and pushing himself to the limits on the peaks of Snowdonia. Key moments from his personal and professional life, as well as his achievements, are shown, while in the background his voice can be heard saying that he thinks “it’s important to be yourself” and “to make your own choices”.
The advert, ending with the tagline “Driven by Something Different”, will air on ITV1 during the half-time interval of the England vs France Six Nations rugby opening match.
Advert Song: Beethoven – Moonlight Sonata.