Samsung has released its Oscars commercial, introducing the “makers, the directors and the creators of this generation”, people who, even though do not have very modern camera equipment, make YouTube videos to share their thoughts and ideas.
The 60-second spot, titled “The Rest of Us”, starts with the YouTube personality, filmmaker, and vlogger Casey Neistat in a black suit, at a microphone in an empty parking lot at night, talking to the camera: “Allow me to introduce the rest of us. We are the makers, the directors, and the creators of this generation”, says Neistat. He continues by mentioning that these people don’t have “huge budgets” or “fancy cameras”, but they have instead their phones (at this point, he takes out a Samsung Galaxy from his pocket), “and duct tapes and the parking lots and guts”. “And we have ideas we need to share”, adds the vlogger. He then continues with an empowering message: “We know it’s not the size of the production that matters, it’s what you make. We don’t create because we have to, we create because we love to. We’ve captured billions of moments from different angles, for different reasons, for millions of viewers. But with one thing in common: when we’re told that we can’t, we all have the same answer: Watch me!”, while on the screen other YouTubers using mostly Samsung devices to shoot their videos are shown.
The spot ends with the onscreen line “Do what you can’t” and with Neistat’s voice in the background saying “Thank you”.