River Island has launched the SS17 campaign, featuring supermodel Lindsey Wixson and Mikkel Gregers Jensen.
“From casual cool by day to glam by night, we’re as versatile as you are” – states the fashion brand in the 30-second spot, inviting you to “find yourself at River Island this spring/summer”.
Among the items sported by the 22-year-old American supermodel and the 26-year-old Danish model there are an oversized black dress, an oversized denim jacket, denim shorts, hoodies, floral shirts, but also purses and swimsuits, such as a silver metallic “bronzing” swimsuit.
The song used in the ad is “Only 1 U” by M.I.A., from her 2013 “Matangi” album.