Massimo Dutti Armando Cabral Commercial 2017 – Spring Summer Men Collection

Massimo Dutti Commercial - Armando Cabral

Massimo Dutti Commercial – Armando Cabral

Massimo Dutti has released a new commercial, starring Armando Cabral (the creative director of his own footwear) showcasing the new Spring Summer 2017 men collection.

The 50-second spot features the shoe designer walking on the streets of Florence on his way to visit this year’s Pitti Uomo fair together with a Massimo Dutti team. He talks about his style, which he describes as “very elegant and very comfortable in a way”, “a little bit of a classic, but with a contemporary take”. He also describes the Italian brand, revealing that for him it was always “a luxury in a way”.

“It is very elegant, well tailored, sophisticated clothing that I think, you know, really speaks to my personal style”, adds Armando, while on the screen viewers get to see also images from Florence.

The spot ends with the hashtag #dressindutti and with the brand’s logo.

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