Lexus has released a new commercial, featuring the new Lexus ES and ES Hybrid and inviting you to spoil yourself by visiting your Lexus dealer today.
“It’s not just a car. It’s your daily retreat”, says the voiceover in the 30-second spot, titled “Some You-Time”, while on the screen viewers can see images from a man’s day, from early in the morning, when he wakes up, goes jogging, has breakfast, gets ready for work, goes to the office, and leaves the office to get back home in the evening. The moments spent in his Lexus are depicted as his daily retreat from the stress and frenzy, when he can relax and spoil himself.
“Innovative technology, refined styling. That feeling you can only find in a Lexus”, adds the voiceover, inviting you to “go ahead and spoil yourself”. Arrived at home, in the evening, the man decides to spend a few more minutes in his Lexus before entering the house.
The spot ends with the company’s tagline, “Experience amazing”.