Lane Bryant, a United States retail women’s clothing store chain focusing on plus-size clothing, has released a 30-second ad giving viewers a sneak peek at the collection created by runaway designer Prabal Gurung exclusively for the brand.
The spot starts with the supermodel Ashley Graham whispering in Prabal’s ear “Dress Me” and then sporting some of the 22 pieces from his collection. Prabal is in the photoshoot, as well, saying at the end “My collection” with Ashley completing the sentence with “inspired by this body”.
Prabal Gurung’s collection, including sizes from 10 to 28, arrives in stores on February 27, with prices ranging from $38 to $398.