H&M has released a teaser for the film “Spring Icons Selected by The Weeknd”, promoting the Men Spring Collection, set to launch in stores and online on March 2.
The 15-second spot features Abel Tesfaye, The Weeknd, shooting for the campaign, both outdoor and in the studio. Regarding this experience, the artist said that he had a great time selecting his Spring Icons at H&M. “I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers. Every piece is both effortless and fresh, which is just how menswear should be”, he also said.
“Spring Icons Selected by The Weeknd” is a complete wardrobe of essential pieces, according to the brand, and the reason The Weeknd has been chosen to to this is because he has “such a great eye for the little details that matter, and for mixing together updated men’s classics for the perfect tailored streetwear look”, according to H&M’s men’s head of design.