Bounty has released a new commercial, highlighting that its paper towels last longer than others.
The 30-second spot, titled “More Life Per Roll”, features a kid who is about to make a mess in the house while helping out his parents with the household chores (he spills a glass of water while washing dishes, and the spill almost gets to the smartphone, he leaves a liquid brown trace when he takes out the trash, and he spills water all around when he puts his new “pet” – a fish – in the aquarium). The latter use a piece of Bounty paper towel to clean up the spills.
“More ‘Doing Chores For Mom” per roll, more ‘Doing Chores For Dad’ per roll, more ‘Earning Something You Love’ per roll”, says the voiceover, adding that “Bounty is more absorbent, so the roll can last 50% longer than the leading ordinary brand. So you get more life per roll”.
The ad ends with the Bounty’s tagline, “The Quicker Picker Upper”.