Beats by Dre has released a new commercial in its “Be Heard” campaign, celebrating that Chelsea FC, the pride of
London, are marching on in the Premier League.
The global market leader in the premium headphone market, that is the first ever Official Sound Partner of Chelsea FC, features in its latest 30-second spot footage from the stadium, during a match, and players expressing their happiness after scoring, shouting and using Beats earphones. “Chelsea will be heard” – is the onscreen line.
The campaign, promoting Beats Studio Wireless, Powerbeats3 Wireless, and Solo3 Wireless, features, besides Chelsea, also FC Bayern, but also a roster of the world’s best, including Lebron James, Owen Farrell, Kevin Durant, Serena Williams, Michael Phelps, and many others.
The track used in the ad is the iconic sports anthem “Seven Nation Army” by The White Stripes.