Axe has released a new commercial, highlighting that “you got something” and inviting you to “own it and smell great doing it, with the new Axe You, a unique masculine fragrance.
“Why be like everyone else when you can be yourself? Whatever makes you unique, your “something” is what makes you your most attractive” – is the idea behind the 15-second spot titled “Dancefloor”, featuring a man on the dancefloor, dancing with a woman on the rhythms of Flávio Renegado’s song “Minha Tribo É o Mundo”.
“You got something. Own it, smell great with New Axe You bodywash”, says the voiceover at the end of the ad.